Advertising Age recently did its annual survey on college students and found that there is a significant split in social-networking activities between sexes.
Gender behavior split on social networks
Stylistic edits are mine
- Facebook ranked as the most popular website among the 18-to-24 set
- Social networking was twice as popular with young women as young men
- MySpace, which was No. 1 last year, ranked No. 2 with females but dropped out of the top five for young men
- That means marketers using social-networking sites to target young people are reaching far more females than males
- Men are far more likely to use social-networking sites for business purposes such as LinkedIn
- While their tech savvy showed, particualrly among men who ranked Digg and Engadget among their top 10 websites, they didn't make the leap to consumer-generated media.
- Only 8% said they had uploaded videos to YouTube
- 64% don't make videos at all
- 14% don't share them with anyone
- 75% surf social-networking sites
- 71% read news online
- Only 14% write blogs
Popularity Contest
College students' favorite brands
Source: Anderson Analytics
Advertising Age: 2007-10-04: Apple, Target, Facebook Tops for College Students
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