Gender Behavior Differences on Social Networks / Advertising Age

Advertising Age recently did its annual survey on college students and found that there is a significant split in social-networking activities between sexes.

Gender behavior split on social networks
Stylistic edits are mine

• Facebook ranked as the most popular website among the 18-to-24 set
• Social networking was twice as popular with young women as young men
• MySpace, which was No. 1 last year, ranked No. 2 with females but dropped out of the top five for young men
• That means marketers using social-networking sites to target young people are reaching far more females than males
• Men are far more likely to use social-networking sites for business purposes such as LinkedIn

Male college students + UGC / Community

• While their tech savvy showed, particualrly among men who ranked Digg and Engadget among their top 10 websites, they didn't make the leap to consumer-generated media.
• Only 8% said they had uploaded videos to YouTube
• 64% don't make videos at all
• 14% don't share them with anyone
• 75% surf social-networking sites
• 71% read news online
• Only 14% write blogs

Popularity Contest
College students' favorite brands

Source: Anderson Analytics

Advertising Age: 2007-10-04: Apple, Target, Facebook Tops for College Students
Read full article online

SML Copyright Notice

©2007 See-ming Lee 李思明 SML / SML Pro Blog / SML Universe. All rights reserved.

Life Celebrates Diversity

Life / 2007 / SML Graphic Design

LifeCelebratesDiversity.org

Life Celebrates Diversity (Facebook Group)

Life Celebrates Diversity (Flickr Group)

Manifesto

Life.

Life celebrates diversity.
Life celebrates differences.
Life celebrates humanity.

Regardless of age, attire, or build.
Regardless of class, color, or culture.
Regardless of education, flavor, or gender.
Regardless of hair style, income level, or interest.
Regardless of life style, location, or philosophy.
Regardless of profession, physique, or race.
Regardless of religion, role, or sexual taste.

Life is equilibriumism.
Life is everything and nothing.
Life is all of us and none of us.

—See-ming Lee, 2007.07.07

Identity + Manifesto

• Life = All colors = Whole Spectrum
  Cyan, Yellow and Magenta are the primary color pigments utilized in printing technology and is capable of creating every single color you see today. SML Tech Talk: The color black (K in the CMYK) is added into the mix because the ink or pigment we use today are not capable of reproducing a true black mixing CMY together. Additionally, firing a single black drop will create less of a dot gain then firing three-times the amount of pigment.


• Life = He | She | It
  Throughout history, mother nature has been described as a male (cyan), a female (magenta), or genderless. The context from which you look at life changes--from the inside, from the outside and everything in between.


• Life = Magic
  Life is magical (yellow) and full of its wonders. It creates the synergy between a man and a woman, the yin and the yang, the ideological state of equilibrium.


• Life = All of Us = None of Us
  Life is all of us because it encompasses everything that you see / hear / feel / touch / taste. Life is none of us because it is formed as a united decentralized network of people regardless of (A-Z).

Copyright Notice

Copyright 2007 See-ming Lee. All rights reserved.

Life

Life celebrates diversity.
Life celebrates differences.
Life celebrates humanity.

Regardless of age, attire, or build.
Regardless of class, color, or culture.
Regardless of education, flavor, or gender.
Regardless of hair style, income level, or interest.
Regardless of life style, location, or philosophy.
Regardless of profession, physique, or race.
Regardless of religion, role, or sexual taste.

Life is equilibriumism.
Life is everything and nothing.
Life is all of us and none of us.

-- See-ming Lee, 2007.07.07

See photographs of how life celebrates diversity.