Analysis of the Intel Sound Identity

An amazing video analysis of the Intel aural identity (aka sound identity), or how music is used to drive consumers marketing / advertising messages. Created by P. Tagg from Université de Montréal in 2005.



SML Thank You
I would like to thank Ken Kraemer for sending this over.

Related SML Universe
+ SML Advertising
+ SML Music
+ SML Identity Design
+ Symphonic Electronica

SML Copyright Notice
©2007 See-ming Lee 李思明 SML / SML Pro Blog / SML Universe. All rights reserved.

Gender Behavior Differences on Social Networks / Advertising Age

Advertising Age recently did its annual survey on college students and found that there is a significant split in social-networking activities between sexes.

Gender behavior split on social networks
Stylistic edits are mine

• Facebook ranked as the most popular website among the 18-to-24 set
• Social networking was twice as popular with young women as young men
• MySpace, which was No. 1 last year, ranked No. 2 with females but dropped out of the top five for young men
• That means marketers using social-networking sites to target young people are reaching far more females than males
• Men are far more likely to use social-networking sites for business purposes such as LinkedIn

Male college students + UGC / Community

• While their tech savvy showed, particualrly among men who ranked Digg and Engadget among their top 10 websites, they didn't make the leap to consumer-generated media.
• Only 8% said they had uploaded videos to YouTube
• 64% don't make videos at all
• 14% don't share them with anyone
• 75% surf social-networking sites
• 71% read news online
• Only 14% write blogs

Popularity Contest
College students' favorite brands

Source: Anderson Analytics

Advertising Age: 2007-10-04: Apple, Target, Facebook Tops for College Students
Read full article online

SML Copyright Notice

©2007 See-ming Lee 李思明 SML / SML Pro Blog / SML Universe. All rights reserved.

From closed to open

If Web 1.0 is about information authoring, then Web 2.0 is about information sharing (1).

This change is evidential when we look at the climate of information representation: from FAQs to forum discussion, from personal homepages to personal blogging, from closed-development to open-source movement, from categorizing to tagging, from trees to wikis.

In other words, from closed to open.

Being open is a good thing. A prime example is opensource development. You initiate an idea and concept, and a whole world of developers is available to improve and improvise on it (2). IBM reaps the benefits of open-developing their Eclipse platform as a successor to their VisualAge family of products.

In the world of knowledge, Wikipedia became statistically evaluated to be as accurate as Encyclopedia Brittanica, eclipsing Brittanica’s once dominant sovereign in the world of knowledge (3).

In the world of business, corporations open up their communication channels and invite the whole world for discourse. Blogs like the Google Blog, Adobe blog and Microsoft’s Channel 9 created two-way communication channels, and thus benefits, with the users. Web users learn the insider tips on different companies’ products and services, and the companies in turn gain tremendous amount of user feedback on their betaware with very little upfront investment.

Interactive agencies see blogging as a free PR device to influence the industry. Organic has Three Minds, Frog Design has the Frog Blog. I find myself reading these quite a bit to learn where the industry is going and how different companies are utilizing upcoming technology to do amazing things.

In turn, I noted that while I took note of Razorfish in the early days (~1997) via the RSub–the Razorfish lab that sells company merchandise and all kinds of ‘experimental’ ideas that their employees create–it appears that the same business model of social marketing has now transformed to corporate blogging.

References / Citations

1. Inspired via discourse with Tom Nicholson.
2. Via discourse with Adam S. Kirschner.
3. CNet | Study: Wikipedia as accurate as Britannica by Daniel Terdiman, 2005-12-15