Worldwide social network preferences by continent

The French newspaper LeMonde published a map on 2008-01-14 showing a divided world for social network preferences across the world.



Source: Le Monde.fr: Réseaux sociaux : des audiences différentes selon les continents

No clear winner here, though the front-runners are definitely Facebook, Orkut (Google) and MySpace (News Corp).

What is particularly surprising to me is Friendster is still alive and well—in South East Asia. This map does not represent Chinese social network sites though, which I think will likely tip the figures.

©2008 See-ming Lee 李思明 SML / SML Pro Blog / SML Universe. All rights reserved.

Gender Behavior Differences on Social Networks / Advertising Age

Advertising Age recently did its annual survey on college students and found that there is a significant split in social-networking activities between sexes.

Gender behavior split on social networks
Stylistic edits are mine

• Facebook ranked as the most popular website among the 18-to-24 set
• Social networking was twice as popular with young women as young men
• MySpace, which was No. 1 last year, ranked No. 2 with females but dropped out of the top five for young men
• That means marketers using social-networking sites to target young people are reaching far more females than males
• Men are far more likely to use social-networking sites for business purposes such as LinkedIn

Male college students + UGC / Community

• While their tech savvy showed, particualrly among men who ranked Digg and Engadget among their top 10 websites, they didn't make the leap to consumer-generated media.
• Only 8% said they had uploaded videos to YouTube
• 64% don't make videos at all
• 14% don't share them with anyone
• 75% surf social-networking sites
• 71% read news online
• Only 14% write blogs

Popularity Contest
College students' favorite brands

Source: Anderson Analytics

Advertising Age: 2007-10-04: Apple, Target, Facebook Tops for College Students
Read full article online

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©2007 See-ming Lee 李思明 SML / SML Pro Blog / SML Universe. All rights reserved.