Personal Branding

Back in the spring of 2007, I started the exercise of personal branding.

I love doing branding and identity projects, but there aren't many opportunities at the moment. I have learned over time that the best way to keep myself fresh is to do it constantly and persistently. So I follow the paths of Oprah and Martha Stewart and started the exercise of personal branding.



My extensive exploration of self is my research on understanding my brand, and it is from these analysis that I came up with the logo that you see today, from which I have developed my color system and branding guidelines.

The Logo

The logo is composed of three circles: small, medium and large. The three colors are the origin of colors, and represents design (magenta), technology (yellow) and marketing strategy (cyan) respectively. The execution is simple because I had a Bauhaus education.

The logo is placed everywhere where I exist, and extend beyond the seeminglee.com domain and into all the collaborative communities. I use the logo to 'stamp' holiday greetings. I also use it as my avatar on all my social networks. Because the logo scales well, it is also used as the favicon on my main hub.

Fun today

I was doing some experiments with video projection the past couple of days and I thought that it might be fun to brand myself directly on my body.

So here's my current advertising campaign running on Flickr: this is the closest I've been able to get my logo on the product—myself.









©2008 See-ming Lee 李思明 SML / SML Pro Blog / SML Universe. All rights reserved.