Personal Branding

Back in the spring of 2007, I started the exercise of personal branding.

I love doing branding and identity projects, but there aren't many opportunities at the moment. I have learned over time that the best way to keep myself fresh is to do it constantly and persistently. So I follow the paths of Oprah and Martha Stewart and started the exercise of personal branding.



My extensive exploration of self is my research on understanding my brand, and it is from these analysis that I came up with the logo that you see today, from which I have developed my color system and branding guidelines.

The Logo

The logo is composed of three circles: small, medium and large. The three colors are the origin of colors, and represents design (magenta), technology (yellow) and marketing strategy (cyan) respectively. The execution is simple because I had a Bauhaus education.

The logo is placed everywhere where I exist, and extend beyond the seeminglee.com domain and into all the collaborative communities. I use the logo to 'stamp' holiday greetings. I also use it as my avatar on all my social networks. Because the logo scales well, it is also used as the favicon on my main hub.

Fun today

I was doing some experiments with video projection the past couple of days and I thought that it might be fun to brand myself directly on my body.

So here's my current advertising campaign running on Flickr: this is the closest I've been able to get my logo on the product—myself.









©2008 See-ming Lee 李思明 SML / SML Pro Blog / SML Universe. All rights reserved.

iPhone / 2007 / SML

iPhone / 2007 / SML, originally uploaded by See-ming Lee 李思明 SML.

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SML Wiki: iPhone

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©2007 See-ming Lee 李思明 SML / SML Ideas Blog / SML Universe. All rights reserved.

open iPhone / 2007 / SML

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SML Pro Blog: From closed to open
SML Public Media
SML Wiki: iPhone

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© 2007 See-ming Lee (Blog / Facebook / Flickr / Google / LinkedIn / YouTube)

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Copyright 2007 See-ming Lee 李思明 SML / SML Pro Blog / SML Universe. All rights reserved.

ACOS Group / 2000 / SML Projects

SML Flickr: Collections: SML Projects: ACOS Group / 2000 / SML

ACOS Group = Global Management Consulting Specialists

Brand Presentation / 2000-07-31 (22 Pages)
+ 1: Brand Presentation
+ 2: Analysis of the original logo
+ 3: Mark
+ 4: Mark: strategy
+ 5: Typography
+ 6: Typography
+ 7: Typography: strategy
+ 8: Naming
+ 9: Naming: strategy
+ 10: Company values
+ 11: Company values: Stable / Flexible
+ 12: Company values: Global / Local
+ 13: Company values: Team / Individual
+ 14: Proposed identity
+ 15: Proposed identity on black
+ 16: Proposed identity on white
+ 17: Proposed mark
+ 18: Proposed logotype
+ 19: Branding Statement
+ 20: Typography
+ 21: Typography
+ 22: Preliminary Application

Stationary / 2000-08-25
+ Binder
+ Business Card
+ Letterhead
+ Letterhead - Grid

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+ SML Graphic Design
+ SML Identity Design
+ SML Information Design
+ SML LinkedIn
+ SML Projects

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Copyright 2007 See-ming Lee 李思明 SML / SML Pro Blog / SML Universe. All rights reserved.

Sex

Source: SML Flickr

SML Sex (SML Flickr Group)

SML Circles (SML Flickr Set)

SML Groups (SML Flickr Tags)

SML Universe

SML Math

• SML Circles
  Circle S = life = mother nature ;
  Circle M = pure transformation = pure process;
  Circle L = dirty appearance = evil exterior;


• SML Colors
  Magenta = Life;
  Black + White = Gorgeous Photography;


• SML Dictionary
  Sex = Art + Communication + Life;

SML Reference

• Wikipedia: Sex
  
  Sex refers to the male and female duality of biology and reproduction. Unlike organisms that only have the ability to reproduce asexually, sexed male and female pairs have the ability to produce offspring through meiosis and fertilization. The two sexes attract one another and communicate their readiness to procreate through differences in their biology.
  
  An organism’s sex reflects its biological function in reproduction, not its sexuality or other behavior. The female sex is defined as the one which produces the larger gamete and which typically bears the offspring. In contrast, the male sex has a smaller gamete and rarely bears offspring. In some animals, sex may be assigned to specific structures rather than the entire organism. Earthworms, for example, are normally hermaphrodites.

SML Copyright Notice

Copyright 2007 See-ming Lee (SML Pro Blog) / SML Universe. All rights reserved.