An amazing video analysis of the Intel aural identity (aka sound identity), or how music is used to drive consumers marketing / advertising messages. Created by P. Tagg from Université de Montréal in 2005.
SML Thank You
I would like to thank Ken Kraemer for sending this over.
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+ SML Advertising
+ SML Music
+ SML Identity Design
+ Symphonic Electronica
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©2007 See-ming Lee 李思明 SML / SML Pro Blog / SML Universe. All rights reserved.
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Wednesday, November 7, 2007
Analysis of the Intel Sound Identity
Labels:
2005,
advertising,
analysis,
aural identity,
behavior,
design,
identity,
music,
psychology,
SML Pro Blog,
sound,
sound identity
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Very, very, very interesting!!! Thanks Seeming!!!
ReplyDeleteVery, very, very interesting!!! Thanks Seeming!!!
ReplyDelete