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Wednesday, November 7, 2007

Analysis of the Intel Sound Identity

An amazing video analysis of the Intel aural identity (aka sound identity), or how music is used to drive consumers marketing / advertising messages. Created by P. Tagg from Université de Montréal in 2005.



SML Thank You
I would like to thank Ken Kraemer for sending this over.

Related SML Universe
+ SML Advertising
+ SML Music
+ SML Identity Design
+ Symphonic Electronica

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©2007 See-ming Lee 李思明 SML / SML Pro Blog / SML Universe. All rights reserved.

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