Source: Possible Side Effects / 2007-07-08 / New York Times
Steven E. Landsburg (Google), a professor at the University of Rochester recently published a book called More Sex is Safer Sex: The Unconventional Wisdom of Economics, where he applied economics theory in everyday life. The book is largely based on his column called Everyday Economics on Slate Magazine.
I haven't read the book yet, but it looks quite interesting based on the book review on New York Times, where he suggests that the AIDS epidemic is "the price of our permissive attitudes toward monogamy, chastity, and other forms of extreme sexual conservatism."
You can also read the first chapter of the book on New York Times' Web site.
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