BMS Light to Unite for World AIDS Day 2006 Concept: Realistic
LightToUnite.org (video demo)
Concept: Realistic (10 Pages)
+ 1: Shedding light on the impact of HIV/AIDS here in the U.S. starts with one person. You. For every candle lit online Bristol-Myers Squibb will give a donation to help support the fight against HIV/AIDS wherever it's needed most in the U.S.
+ 2: Thanks for lighting a candle.
+ 3: Pass the candle along. To a friend. To two. To as many as you can.
+ 4: Make a donation to the National AIDS Foundation.
+ 5: Write a story about HIV/AIDS.
+ 6: Learn more about Light to Unite and HIV/AIDS.
+ 7: Behind every candle is a story worth reading about. Explore stories through the candles below.
+ 8: Stories on struggle.
+ 9: Click on a highlighted word below to find stories related to the word.
+ 10: Light a candle for compassion, enlightment, knowledge, education, truth.
Awards
+ Step Inside Design: Step Best of Web 2007
+ Web Marketing Association (WMA) 2007 WebAward, Outstanding Website
+ World Wide Web Health Awards 2007: Silver
IconNicholson Team (IconNicholson / LBi International)
Gregg Fisher (Google / LinkedIn)
Jabe Bloom (Google / LinkedIn)
Jennifer Crowe (Google)
Hillary Savage (Google / LinkedIn)
Mark Hopkins (Google)
Scott Friedberg (Google / LinkedIn)
See-ming Lee (Blog / Google / LinkedIn)
Stephen Baker aka Steve Baker (Google / LinkedIn)
Step Inside Design article (StepInsideDesign.com)
September + October 2007 Print Edition
Step 2007 Best of Web
Winning Sites: LightToUnite.org (LightToUnite.org)
IconNicholson
“Light is the metaphor for hope and knowledge,” says Gregg Fisher, vice president of Health and Life Science Practice at IconNicholson.
So it only seems appropriate that the firm developed an interactive candle-lighting experience for the 2006 Light to Unite website. This annual campaign from Bristol-Myers Squibb raises awareness as well as funds for HIV/AIDS treatment and prevention in the U.S.
“When people start to think about AIDS, they often think about Africa,” says See-ming Lee, art director and senior interface engineer. “It’s still a very serious disease in the United States.”
—Michelle Taute (LinkedIn) / Writer + Editor
Read Full Article
Step Inside Design Copyright Notice
Copyright 2007 Step Inside Design. All rights reserved.
SML Universe
SML Pro Blog: Light to Unite 2006 = Best of Web 2007 / Step Inside Design
SML Pro Blog: BMS Light to Unite for World AIDS Day 2006 = Web Marketing Association's WebAwards 2007 Outstanding Website
SML Twitter: Ecstatic!
SML Copyright Notice
Copyright 2007 See-ming Lee (SML Pro Blog). All rights reserved.
SML Copyright Notice
Copyright 2007 See-ming Lee 李思明 SML / SML Ideas Blog / SML Universe. All rights reserved.
No comments:
Post a Comment