HeartChallenger = Ice Cream + Candies on Wheels

Next time you see this pink truck roaming in your neighborhood, you are in for a sweet treat.

Officially launched in New York in June 2009, the HeartsChallenger is the world's 1st internationally stocked ice cream truck. In addition to ice cream, they also have candy and toys for your sweet tooth.

Since their ice cream selection changes often, HeartsChallenger doesn't have a fixed menu. Instead, they print the photos and names of their selection onto these magnetized labels which sticks to their truck when ready to serve.

Inside the truck is candy, candy and even more candies!

Wanna check them out but not sure when they might stop by? You can follow the truck around town on their twitter feed at twitter.com/hrtschallenger

For more information, visit HeartsChallenger.com

Related SML Flickr Tags:
+ HeartsChallenger

LinkedIn store now open

How do you make money off of social networking sites? Besides selling AdSense ads, here's another way to do it: open up a store and sell branded materials. Professional social networking site LinkedIn is doing just that. As I hook up with my 380th connection today on this popular site, I noticed this banner ad on the page:



which links you to the LinkedIn store. Right now the items are not very imaginative: but one can just imagine the magic of it all if they would allow customization. Something like See-ming Lee, proud LinkedIn user. Connect with me at http://www.linkedin.com/in/seeminglee would attract customers like never before.

Truth be told, you don't even need a high-tech solution to do the job: You can do as as simple as giving people the option to write their URL or their name on a designated area with a water-proof marker (which can come with the shipped package) and people can create customize content by drawing directly on the t-shirt. That'd be fun!

©2008 See-ming Lee 李思明 SML / SML Pro Blog / SML Universe. All rights reserved.

IconNicholson Social Retailing = Time Magazine's Best Inventions of the Year 2007

Time Magazine: 2007: The Best Inventions of the Year: Hot or Not? (IconNicholson Social Retailing)

You know the feeling. You try on a shirt at the store and think you look pretty fly, but you need a second opinion. With Social Retailing, developed by IconNicholson and shown at Bloomingdale's in March, you can send a video to your friends' cell phones and instantly get their vote. You can also try on outfits virtually using a mirror that shows how fab they might look—or not.

Available 2008

iconnicholson.com

Related SML Universe
+ SML Del.icio.us: IconNicholson + Social Retailing
+ SML Projects
+ SML Wiki: IconNicholson

SML Copyright Notice
©2007 See-ming Lee 李思明 SML / SML Pro Blog / SML Universe. All rights reserved.